Audience feedback

Our Target audience is people of our own age group so we decided to get a group of people from our 6th form to watch and comment on our video. We created a questionnaire for them to complete after watching. This included the following questions:

1. Did you think the narrative of the video suited the song?
2. Did you think that the performance and the recording of the video was of a high quality?
3. Was the editing of the video done at a high standard? e.g. transitions?
4. What did you think about the shots? Were they the right shots to use and were they placed in the right place?
5. What would you change and why?

These are questions that we feal cover everything that we want our target audience to pick up on and have an opinion about. Also the results from these questions would tell us whether they understood and liked the video, which is one of the main criteria for a target audience to have.

Here are the responses to question 1:

* Yes, because it followed the story of the song and it made sense to fit it to the song.
* The lyrics did tie in with the song.
* Yes, good symbolism/representation, especially the reverse shot at the end.

Question 2:

* Yes, apart from the four people moving around, they looked messy.
* The people holding the cards could have been organised a bit better.
* Overall the quality was very good.
* The acting/performance was very strong.

Question 3:

* Although I could tell where the transitions were, but they worked very well with the song.
* Yes, good sense of flow.
* All very good, except for part with the random people with cards.
* The use of the ghosting edit from I Movie was very good.

Question 4:

* The use of shots of the City worked very well for the song and definitely were in the right place.
* They tied in well.
* Yes, although there was a lot of focus on the signs, which were slightly confusing.
* The part where the traffic went past looked very professional

Question 5:

* Get rid of the people holding the cards because they didn't work with the song
* Take out the people with the symbols as the transitions to them weren't smooth enough.

All of this feedback we have taken into account and are thinking of ways around the confusion with the signs.