What have you learned from your audience feedback?

Through our research we discovered that the target audience for our music video was going to be people between the ages 16-24, mainly students in full time education and consisting a large following of females. Other possible artists our audience would listen to music from are artists such as Jack Penate, Jack Johnson and maybe bands such as Coldplay and The Arctic Monkeys. As we are involved in this age group we know that this genre of music does appeal to people of this age and so whilst making our products we were able to ask people we knew what they thought to ensure that we kept our tasks applying to this audience.
To find our target audience we researched in to the fan bases of similar artists. We did this by looking at there websites, looking in to the radio stations they were played on and watching clips from live performances. For example, James Blunt and Jason Mraz were played more on Heart fm rather than Kiss because of the genre of music. The audience for Heart fm is around 16-35 as a mixture of old and recent music is played. Comparing the target audiences of all our chosen artists we were able to come up with an average age range. Another thing we discovered was that the audience is mixed gender but the male artists tend to appeal to girls slightly more than boys, due to looks and style.
It was easy for us to find a miked group of people who liked the easy listening acoustic genre as we are part of a sixth form and our friends have similar taste in music to us. This group, however, only covered the younger end of the age range 16-18 and so to even this out we ask family members and teachers that were in the target audience requirements to take a look at our products.
We gave each person with in the group a small questionnaire for them to fill out, so we could process all the groups’ information quicker. We asked them to read the sheet then watch the video and fill in their responses. I feel this worked well, they knew what they had to look for before the film and they weren't just watching it without thinking, this made the answers given more accurate and useful.
As shown in my blog useful feed back was given. The main problem with the video we discovered was that they found the symbols confusing and couldn’t quite understand there conotations. Other than that they found the standard of the video very high and enjoyed the song and performance.